For example, when you consider web page design, ultimately a web page has to look composed in terms of its title, content, side bars that provide information and the various ads posted on it. However, it is important to understand that unity can be achieved even in variety. One would dispute the use of variety against unity. Instead, unity is achieved by the use of all or any of the aforementioned principles of design. A splatter of unrelated objects or images cannot create unity. The various principles when combined to create a design should work in harmony with each other. UnityĪny design should elicit harmony and should look unified. Also note that emphasized object creates asymmetrical balance, yet the picture looks unified. In short, emphasis is used to create a focal point in design.Įmphasis in the picture above is provided by the green object that clearly stands out against the monotonous background and the other objects. Further, there may be an aspect of the building itself that needs to be emphasized. For instance, while preparing an architectural design of a building, without the presence of trees in the background, a road in front of the building, and perhaps a few human figures, the building design cannot be emphasized. Of course, for the element to be emphasized, the presence of other elements and principles of design is essential. An element of design can be emphasized by the use of color, gradation, contrast, texture, shape, or placement in comparison to remainder of the design. Simply put, emphasis is used to grab the attention of the viewer. However, so that it does not become monotonous, one of them is green while the rest are blue. The picture above gives a perfect example of repetition. All these variations bring a design to life instead of leaving it dull and boring. Thus, repetition is broken with the use of variety and rhythm. However, the wood is used in different ways to create unique pieces of furniture. In a room, a particular material, say wood, is used to make the design prominent. This can be explained in terms of interior designing. Or, the elements may be alternately used with other elements. Both these principles are often described as providing a ‘visual beat’ to an image so that these principles do not generate monotony in an image, often different forms of repetition are used to create variety.įor instance, the element may be the same, but it may be given a sort of gradation. The pattern of rhythm may vary depending on the choice of element used. Rhythm is used to create order in a design composition. This repetition may be clearly visible, or may be underlying, and could be noticed after a clear understanding of the image. Repetition is used to create patterns within a design, where a particular element is repeatedly utilized. The objects are placed below the horizontal central axis, but the other principles of design have been used harmonize the image. The picture above provides an example of asymmetrical balance. However, balance is achieved nonetheless, as long as it is composed visually. Objects here will balance each other, and they may not necessarily function around a central axis. An asymmetrical design will be an opposite of a symmetrical one, and is therefore a little more complex. If we assume this in terms of a design on a sheet, no matter how wide it is, the amount of empty space left around the design should be equal. A symmetrical design will have all elements arranged in a central axis (horizontal or vertical), so as to allow equal space on either side. In a two-dimensional design, balance can be understood based only on our perception. In both cases, it is meant to provide visual stability. Balance may be symmetrical or asymmetrical. Balanceīalance in this case relates to our physical balance, or what we perceive to be balanced.
This composition can be achieved by using the following principles of design. When creating a work of art, the composition of various elements of design on the canvas defines the design composition, where each element is in harmony with the other so that the design looks complete. A discussion on this topic cannot be conducted without understanding the meaning of design composition. Yet, it follows certain rules so that what you would perceive as a ‘meaningless splatter of colors and shapes’ is still visually appealing. For instance, graphic art is sometimes incomprehensible. Even for such purposes, it is essential to use the principles that the design revolves around. It may not have a function, but may simply appeal to the senses. These function together to create a unified, unique, and comprehensible design. Every design is created keeping in mind certain basic elements and principles of design.
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